Confidence in our
potential to grow
Confidence in our potential to grow
In 2013, we acquired Nutrisa, a pioneer in introducing frozen yogurt to Mexico. Two years later, in 2015, we acquired the Helados Nestlé Division in Mexico. Together, these segments have turned into the highest sales category in our portfolio: ice cream. Whether offering a natural indulgence with frozen yogurt, or brands that Mexicans favor such as Carlos V, La Lechera or PelaPop, the Frozen segment is indisputably one of our major growth avenues.
In 2018, the Frozen division achieved net sales of $2,985 million, 3.6% more than the previous year, and the EBITDA operating margin expanded 1.5 percentage points to reach 11.1%.
Our growth strategy in this segment is based on four pillars: 1) portfolio segmentation by channel, 2) increasing traffic in our Nutrisa stores and the productivity of the Helados Nestlé freezers, 3) strengthening the sales channels and 4) cost control.
In terms of portfolio segmentation, Helados Nestlé has developed new opportunities for consumption with frozen pop multipacks for the retail channel, and with kits that include play experiences when serving ice cream, for the price club channel.
These initiatives allowed us to grow market share by 7 points in the segment that moves the highest volumes in the category: take-home ice cream.
+3.6% in net sales
The Frozen division achieved net sales of $2,985 million
Helados Nestlé grow market share by 7 points
At Nutrisa, we renewed the store image to strengthen our leadership and position ourselves with new markets, while maintaining our essence, honoring our origins and always projecting ourselves as innovators within our segment.
We offer a comprehensive Well-Being experience that focuses on four main pillars:
- Natural indulgence: guilt-free well-being.
- Mexicanness: united by well-being.
- Innovation: pioneers in well-being.
- Sustainability: well-being for the planet.
Nutrisa’s new image reflects a fresh philosophy that is saturated with the Mexican spirit in the identity design, as well as in the new points of sale that can be transformed to move from spaces for consumption to places of experience. The selection of Mexican products and flavors is an essential pillar for fostering the union between Mexicans and Well-Being.
In 2018, the new store image was received positively and the brand’s renewed presence on social networks contributed significantly to connecting with young audiences.
In August 2018, Nutrisa was added to the portfolio of Famous Brands, which also includes our Búfalo, Del Fuerte, Doña María and Herdez brands, undisputed leaders in their segment thanks to the constant innovation and evolution of their essence.
This certificate, in addition to awarding the passion and dedication of all of the employees who built Nutrisa’s leadership day by day, drives us to offer the highest quality in terms of products, the widest variety in our portfolio, and the best service to our consumers.
Nutrisa was added to the
Famous Brands thanks to the constant innovation and evolution of its essence
